Transforming Technical Sales & Marketing

If you're a professional navigating the dynamic world of Digital Marketing today, you're likely feeling the constant hum of "new, new, new" buzzing in your ears. Every week, it seems, there's another tool promising to revolutionise your Marketing Strategy , streamline your workflow, and, of course, boost your ROI. But amidst the noise, what's genuinely making a difference? What are the top trending marketing tools that are actually worth your attention, and how are they truly reshaping our industry? Let's cut through the jargon for a moment and consider what's genuinely gaining traction, not just fleeting hype. In my humble opinion, shaped by countless industry discussions and more than a few late-night rabbit holes, three areas stand out for any robust Marketing Strategy : Firstly, we're seeing a significant surge in Hyper-Personalisation Platforms Powered by AI . We've been talking about personalisation for years, haven't we? But now, it...

  I speak from a slightly biased opinion in that I am already a convert to the benefits a CRM (Customer Relationship Management) system can bring to an organization. But the overriding questions remain. ·        Does everyone need a CRM system? ·        Will a spreadsheet do? ·        When should you switch from Spreadsheets to a CRM system?   Over the course of my career, I have worked for, and with, companies who had a very differing opinion on CRM systems. Early in my career I was thrown in at the deep end with a combined CRM and ERP (Enterprise Resource Planning) setup supplied by IFS . This was long before the days of cloud-based systems and the whole thing operated on a single server based at the head office. Logging into the system required a VPN connection and anything less a perfect internet connection meant the VPN connect would dip and you’d have to start again. Coupl...